So where do you look? There are a number of companies that make their living by rating the performance of other companies. Some are general. So, for example, Standard & Poor rate the whole range of commercial enterprises including those in financial services (see their website at http://www.standardandpoors.com). Others are more specialized like Fitch and A.M. Best which have the insurance industry as their primary focus (see their websites at http://www.fitchratings.com and http://www.ambest.com/). You should also find the website operated by the Insurance Department or Commissioner of Insurance for your own state. The best states not only operate a complaints service, but publish an annual report identifying all the companies against whom complaints have been upheld. This gives you a good measure of how the companies actually deliver on their advertised services.

Then you should ask around all your family, friends and colleagues at work. Check out what the word-of-mouth is on the companies you are thinking about giving your auto insurance business. The everyday experience of these people is a vital source of information. Slightly less reliable are the “complaint” or consumer report sites. Most of the people who put up reports are motivated by revenge. They have had poor service and want the world to know about it. Many commercial sites that depend on commission by selling auto insurance add their own “better” reports to balance out the bad. Read both good and bad with a skeptical eye. When you have rated the auto insurers, decide which one gives you the best value terms and buy.